Campaign Structure
Focus on brand awareness increase + luxury image positioning
Strengthen digital communication to create buzz on product efficacy
Increase traffic towards e-Com channels
Attention grabbing with NEW ambassador announcement, NEW product launch
Various issue creation around product USP on social platforms
Full story of the product emphasizing on efficacy
Budge: 8.7M USD
Campaign Goal
Since it’s the first time we have Ginsenomics in CGR cream as a new product, the priority will be building awareness for this news;In China market, the digital platforms will be the key especially when we want to leverage the fans power of celebrity.
We plan to put high-level weight on both Awareness & Interest.
Acceleration of digital market expansion targeting 2030
Trigger Gen-Z with digital activities with various contents
Target Audience
Female 25-35 y.o.
Young luxury skincare users With the early anti-aging need
Key Message Localization
Enhance Skin Density, Firm The Contour
胶原回弹 逆重而上
看得见的紧致 无与伦比的弹润
全新雪花秀时光胶原霜
The New Advanced Edition of Sulwhasoo CGR cream
Online Marketing Campagin
Social Media Heats
Attract Audiences & Boost Engagement
Ambassador Announcement
Generate Brand Search Volume
Content Release:
Topics, Posts, Videos in Different Timing & Platforms
Increase Brand Awareness
01
02
03
04
Interaction on Socials:
Absorb the Traffic
05
Livesteam on E-com
Platforms
Turn Traffic into Sales
Outcome
Views
790M
Discussion
3.22M
Related Posts
3,7000
$3.93M
Sales on the first day of the campaign
