Ruolan
Luo
Marketing Specialist/ Designer/ Content Creator
The boundary between virtual and reality is blurring in the digital world as relationships are redefined between individuals, intelligence is shared, and markets are integrated through social media platforms.
My generation is creating fresh new ways for interactions to shape our times, and I want to be a driving force behind that creation.
· Expertise ·
Branding, Game Design, Product Design, Illustration, Photoshop, Video Editing, Journalism
· Education ·
2018 - 2022
Xiamen University
B.A. Journalism (International Journalism)
#5 in Communication in China
2022-2024
University of Southern California
M.S. Digital Social Media
#1 in Communication in U.S.
· Experience ·
2020 - 2022
WeChat Official Account of Xiamen University
Editor
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Wrote over 15 articles
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Take Pictures for school events
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The overall views amounted to 500,0000.
2022.2-6
Global Times
(huanqiu.com)
Global Marketing Intern
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Assisted Chinese enterprises go overseas by creating posts, topics and videos
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Designed and executed diplomatic events
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Conducted public-opinion monitoring on brand reputation and customer sentiment
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Performed monthly competitor analysis
2020.7-10
Goldbach Conjecture: A Drama
Marketing Designer
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Designed the posters and marketing strategies
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The drama sold out for two rounds
2022.8-12
USC Annenberg Media
Livestream Manager
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Manage and troubleshoot the weekly livestream production for ATVN and ARN on YouTube
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Managed livestream chats and communicated effectively with producers.
2021.6-8
Genudite Marketing Communication Co., Ltd.
Copywriter Intern
-
Created marketing materials for beauty brands
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Conducted competitor analysis & market research
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Implemented live streaming campaigns, attracting 100,000+ audiences
2023.5-8
NIO
Global Marketing Intern
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Developed brand localization communication assets targeting European markets, introducing NIO vehicle models and power systems, resulting in a 40% sales increase in Europe from May to August
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Designed marketing campaigns collaborated with IPs and companies such as the movie Dune 2 and LEGO
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Managed coordination of offline events
2024.1-Present
NU Media
Marketing Intern
Tools
Photoshop
InDesign
Procreate
Wix
FCPX
OBS
