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Mole's World + Music Festival
About the Game
Mole’s World is a virtual space oriented game, created by Taomee Network. This mobile game released in 2021 is an updated version of its original Browser Game which attracted more than 3 million players back in 2009.
Simulation
Interaction
Players can build their own personal oasis and immerse themselves in a world where they can plant their own food, construct their home, and experience different occupations...
This is the game that fosters connection and collaboration, bringing people closer together. Players can form genuine friendships and work together towards creating a better community.
Our Event
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The Event "Mole Music Festival" is planed to host in Chengdu, participating by singers and bands that are famous in China, especially among Gen Z.
The goal of the event is to raise awareness of the game, expand player base and achieve further collaborations with brands in other industries in the game.
Market Analysis
200B
Chinese Game Market
825M
879mins
Monthly Active User
Average Monthly Playtime
SWOT Analysis
S
High Playability
Interactions
Immersive Gameplay
3D/2.5D Experience
Large Player Base
W
Lack 0f Offline Event;
Negative Comments
T
Strong Competitiors;
New to market
O
IP Based-Marketing
Brand Collaboration
Celebrity Marekting
Potential Player
Existed
Player
Potential
Partnership
The Browser Game Player
The Mobile Game Player
Young Generation that are Tech-Savvy
Brand Investment
Event Execution
LED Screen
Preparation
Rent Venue
Customize Props
Contact Celebrity
Advertisement
Decoration
Online
Marketing
The Official Media Account
Weibo, Bilibili, RED
Inside the Game
Offline
Marketing
Poster
LED Screen
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